[668] The Future Of Successful Sales Education, with Dr. Sterling Bone from Utah State University

How do you see technology impacting the future of sales and the role of sales professionals? How do you balance the traditional selling with the now emerging technology-enabled sales approach?

Regardless of the technology in use, a customer-centric approach should remain at the core of sales. Technology should enhance the ability to understand and meet customer needs, not replace it.

In this episode, Dr. Sterling Bone from Utah State University and I talk about the future of successful sales education.

Learn more about the future of sales, data-driven decision-making, adaptability, sales enablement, and a lot more! 

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Sterling's Bio
Sterling A. Bone is a Professor of Marketing and the Executive Director of Huntsman ProSales at the Jon M. Huntsman School of Business at Utah State University. From his background in residential and commercial real estate sales, Dr. Bone has authored multiple books and has developed sales training curriculum, industry certifications and partnerships that have helped prepare thousands of students to launch from his classes into careers in professional selling and sales leadership. The Huntsman ProSales program that he founded in 2015 is recognized as a top sales program nationally.

Sterling's Links
https://huntsman.usu.edu/directory/bone-sterling
https://www.linkedin.com/in/sterlingbone