[728] Transitioning Sales Into A True Profession, with Dr. Bonnie Guy

What are some key strategies to identify and adapt to prospects' preferred modes of communication? How can salespeople balance the use of various communication platforms while maintaining sensitivity to people's desire for commercial-free personal spaces?

In this episode of the Authentic Persuasion Show, Dr. Bonnie talked about the critical shift in sales from a trade to a respected profession, emphasizing the importance of adapting to preferred communication methods and continual skill development. It reinforced the idea that the future of effective sales is in providing value and wisdom.

If you're passionate about elevating sales to a profession filled with standards, just like us, don't miss this insightful episode. Keep selling with integrity!

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Bonnie's Bio
Dr. Bonnie Guy is the John W. Guffey, Jr. Professor of Marketing and Director of the Professional Selling Program at Appalachian State University in Boone, NC. She has experienced the sales discipline as a practitioner in entrepreneurial selling modes, before entering into academia over 30 years ago. Her mission is to teach that sales is a helping profession and that salespeople are professional value creators.


Bonnie's Links
https://www.linkedin.com/in/bonnie-guy-8897288/
https://marketing.appstate.edu/professional-selling