[562] 5 Steps to Persuasive Selling, with Lamar Johnson from University of Texas

What are some of the ways that can make you more persuasive in selling?

There must be a better perception of sales that people must see, and that is - sales is all about positive ethics, and solving problems in a productive way.

In this episode, Lamar Johnson from The University of Texas and I talk about the 5 Steps to Persuasive Selling.

Learn more about this topic and if you haven't yet, make sure to listen to the previous episode with Lamar about being Authentic, Honest, and Ethical.

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Lamar's Bio
Lamar is a 33 + year veteran of Procter & Gamble in Sales and Supply Chain. He returned to his alma mater to enable experiential learning opportunities for marketing and sales students at the McCombs School of Business. He is a founding member of the Professional Sales & Business Development Minor at UT Austin and leads corporate relationships for the program.

Lamar's Links
• https://www.mccombs.utexas.edu/faculty-and-research/departments/marketing/programs/professional-sales-and-business-development-minor/

• https://www.linkedin.com/in/lamar-johnson-1889026/

Further Sales/Research reading recommendations by Lamar:

• Chung, Doug J. (2021), “How to Transform from Selling Products to Selling Services,” Harvard Business Review, no. 2 (March-April): 48-52.

• Chung, Doug J., Byungyeon Kim and Niladri B. Syam (2020), “A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?,” Foundations and Trends® in Marketing 14, no. 1: 1-52.

• Chung, Doug J. (2015), “How to Really Motivate Salespeople,” Harvard Business Review, no. 4 (April): 54-61.