[561] Authentic, Honest, and Ethical, with Lamar Johnson from University of Texas

How does being authentic in sales bring impact to your sales conversations?

Customers can tell if you're authentic or not, and if you're not, they wouldn't want to engage in a conversation with you. This is a core part of being successful in sales.

In this episode, Lamar Johnson from The University of Texas and I talk about being Authentic, Honest, and Ethical.

Learn more about this topic and make sure to listen to the rest of the episodes with Lamar.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Lamar's Bio
Lamar is a 33 + year veteran of Procter & Gamble in Sales and Supply Chain. He returned to his alma mater to enable experiential learning opportunities for marketing and sales students at the McCombs School of Business. He is a founding member of the Professional Sales & Business Development Minor at UT Austin and leads corporate relationships for the program.

Lamar's Links
• https://www.mccombs.utexas.edu/faculty-and-research/departments/marketing/programs/professional-sales-and-business-development-minor/

• https://www.linkedin.com/in/lamar-johnson-1889026/

Further Sales/Research reading recommendations by Lamar:

• Chung, Doug J. (2021), “How to Transform from Selling Products to Selling Services,” Harvard Business Review, no. 2 (March-April): 48-52.

• Chung, Doug J., Byungyeon Kim and Niladri B. Syam (2020), “A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?,” Foundations and Trends® in Marketing 14, no. 1: 1-52.

• Chung, Doug J. (2015), “How to Really Motivate Salespeople,” Harvard Business Review, no. 4 (April): 54-61.