What are some of the crucial elements in achieving success in sales? How do you connect with people on a personal level and build trust?
By being authentic, attentive, and customer-focused, you can establish a good sales reputation and differentiate yourself from others. This will lead to more deals closed and more long-term relationships.
In this episode, Dr. Terry Loe from Kennesaw State University and I talk about his journey in sales and the role of authenticity in a salesperson's success.
Learn more about authenticity, the key role of salespeople, and providing value to others.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
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Terry spent 11 years in the industry before entering academia in 1991. He is the author of numerous sales and ethics research articles, and a sales textbook and is currently the Executive Director of the Center for Professional Selling at Kennesaw State University and Executive Director of the National Collegiate Sales Competition, the largest and longest-running university sales role-play competition world-wide.