[602] Focusing on Insight Selling, with Dr. Dennis DiPasquale from the University of Florida

What is insight selling? How do make your customers feel comfortable in sharing their problems, and then you, providing solutions?

In this episode, Dr. Dennis DiPasquale from the University of Florida and I talk about focusing on insight selling.

Remember that as a salesperson, you should be a trusted advisor and problem solver rather than just a product pusher. Provide valuable insights, differentiate yourself from others, and create a reason for customers to engage in meaningful discussions.

Learn about this topic and more about persuasion and its challenges, why people don't buy and have genuine conversations.

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Dennis' Bio
Dr. Dennis is a sales professor at the University of Florida where he teaches advanced sales and sales management. He is also a public speaker who delivers talks on having a successful mindset through topics such as failure, emotional intelligence, and locus of control.

Dennis' Links
https://dennisdipasquale.com/
https://www.linkedin.com/in/drdennisd/