[611] The Key is Being Yourself, with Dr. Riley Dugan from the University of Dayton

How do you create and keep good relationships with your customers? Why is it important to be yourself?

By being yourself, you build a foundation of trust and credibility, making it easier for buyers to connect with you. Remember to align your personal values with your professional goals.

In this episode, Riley Dugan from the University of Dayton and I talk about success by being yourself.

Learn more about authenticity, Dr. Riley's experience in selling auditing services, and other big key elements to success in sales.

Become a Certified Authentic Persuader

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Riley's Bio
Riley is an Associate Professor and Chairperson of the Management and Marketing Department at the University of Dayton, where he teaches classes on sales negotiations and value analysis of major sales engagements. He is a past winner of the American Marketing Association's Sales SIG Excellence in Teaching Award, and routinely publishes articles in the Journal of Personal Selling & Sales Management, generally regarded as the top sales specific academic journal in the world. In his free time, he enjoys spending time with his wife Sarah, and two cats, Molly and Salvador.

Riley's Links
https://udayton.edu/directory/business/management_and_marketing/dugan_riley.php
https://www.linkedin.com/in/riley-dugan-83012123/