![[612] Having a Plan and the Ability to Scrap it, with Dr. Riley Dugan from the University of Dayton](https://episodes.castos.com/salesexperiencepodcast/images/1514901/Having-a-Plan-and-the-Ability-to-Scrap-it-with-Dr.-Riley-Dugan-from-the-University-of-Dayton.png)
Show Notes
Why is it important to have a sales process? How can your team succeed with it?
Learning to follow a sales process will help your organization achieve sales objectives, and build stronger relationships with customers.
In this episode, Riley Dugan from the University of Dayton and I talk about having a plan and the ability to scrap it.
Learn more about this as Dr. Riley shares his expertise in sales and make sure to take notes for you to apply it.
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Riley's Bio
Riley is an Associate Professor and Chairperson of the Management and Marketing Department at the University of Dayton, where he teaches classes on sales negotiations and value analysis of major sales engagements. He is a past winner of the American Marketing Association's Sales SIG Excellence in Teaching Award, and routinely publishes articles in the Journal of Personal Selling & Sales Management, generally regarded as the top sales specific academic journal in the world. In his free time, he enjoys spending time with his wife Sarah, and two cats, Molly and Salvador.
Riley's Links
https://udayton.edu/directory/business/management_and_marketing/dugan_riley.php
https://www.linkedin.com/in/riley-dugan-83012123/
