![[616] Selling Should Be Whatever Your Buyer Wants It To Be, with Dr. John Hansen from the University of Alabama, Birmingham](https://episodes.castos.com/salesexperiencepodcast/images/1519587/Selling-Should-Be-Whatever-Your-Buyer-Wants-It-To-Be-with-Dr.-John-Hansen-from-U-of-Alabama-Birmi.png)
Show Notes
What are some common challenges faced by salespeople when trying to adapt their selling strategies? How can understanding your prospects help in tailoring your sales approach effectively?
Buyers at their core, want sellers who help them the way they want to be helped. The key is you've got to help them move forward.
In this episode, Dr. John Hansen from the University of Alabama at Birmingham and I talk about adapting the way you sell based on what the customer wants.
Learn more about authenticity in sales, value-added selling, asking questions, and a lot more!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
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Or go to Jason’s HUB – www.JasonCutter.com
John's Bio
John Hansen is a professor of marketing and director of the Center for Sales Leadership at the University of Alabama at Birmingham. He previously served on the faculty at the University of Southern Mississippi and at Northern Illinois University and received his Ph.D. from the University of Alabama. Prior to entering academe, he held numerous sales and marketing-related positions in the industry for a Fortune 500 company.
John's Links
https://www.uab.edu/business/home/programs/certificates/undergraduate/professional-saleshttps://www.linkedin.com/in/john-hansen-5355b16
