![[617] Shifting from Product to Process Focused Sales, with Dr. John Hansen from the University of Alabama, Birmingham](https://episodes.castos.com/salesexperiencepodcast/images/1519590/Shifting-from-Product-to-Process-Focused-Sales-with-Dr.-John-Hansen-from-U-of-Alabama-Birmingham..png)
Show Notes
What is process-focused sales, and how does it differ from traditional sales approaches? How can a well-defined sales process help sales professionals better?
A well-defined sales process provides sales professionals with resources and framework that help them succeed in their careers. It also contributes to the overall efficiency of the entire organization.
In this episode, Dr. John Hansen from the University of Alabama at Birmingham and I talk about shifting from product-focused to process-focused sales.
Learn more about persuasion, sales process, change management, and a lot more!
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John's Bio
John Hansen is a professor of marketing and director of the Center for Sales Leadership at the University of Alabama at Birmingham. He previously served on the faculty at the University of Southern Mississippi and at Northern Illinois University and received his Ph.D. from the University of Alabama. Prior to entering academe, he held numerous sales and marketing-related positions in the industry for a Fortune 500 company.
John's Links
https://www.uab.edu/business/home/programs/certificates/undergraduate/professional-saleshttps://www.linkedin.com/in/john-hansen-5355b16
