[626] Being Honerable In Sales, with Beth Renninger from University of South Carolina

Is there a difference between being persuasive and being manipulative in sales? How can salespeople strike a balance between the two?

As a sales professional, remember your role is to educate buyers and provide value to them. You can then build a good reputation as you also put their best interests first.

In this episode, Beth Renninger from the University of South Carolina and I talk about being honorable in sales.

Learn more about what it takes to be successful in sales, improving your sales communications and gaining confidence, and a lot more!

Become a Certified Authentic Persuader

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Beth's Bio
Beth is an experienced professional who has demonstrated a remarkable ability to drive results, build innovative programs, and lead teams to success in both corporate enterprises and higher education.

Beth's passion for learning has led her to develop programs to enhance the educational experience for college students by leveraging innovative approaches and technology.  Through these experiences, students learn, engage and prepare for workplace realities and opportunities.

Beth's Links
https://sc.edu/study/colleges_schools/moore/research_and_centers/centers/center_for_sales_success/index.php
https://www.linkedin.com/in/bethrenninger/