[627] Stop Focusing On Being A Product Expert, with Beth Renninger from University of South Carolina

What potential downsides can result from salespeople putting too much emphasis on learning about the product rather than the human side of sales?

If you overlook the human side of sales, you may miss critical cues from customers indicating their specific preferences or pain points. This could lead to missed opportunities for providing tailored solutions. 

In this episode, Beth Renninger from the University of South Carolina and I talk about why you should stop focusing on being a product expert.

Learn about this topic and more about persuasion, effective sales processes, and the importance of respecting buyers.

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Beth's Bio
Beth is an experienced professional who has demonstrated a remarkable ability to drive results, build innovative programs, and lead teams to success in both corporate enterprises and higher education.

Beth's passion for learning has led her to develop programs to enhance the educational experience for college students by leveraging innovative approaches and technology.  Through these experiences, students learn, engage and prepare for workplace realities and opportunities.

Beth's Links
https://sc.edu/study/colleges_schools/moore/research_and_centers/centers/center_for_sales_success/index.php
https://www.linkedin.com/in/bethrenninger/