[714] Guiding Buyers vs. Overwhelming Them

Have you ever experienced a salesperson making the conversation all about them and their product or service? How did it make you feel as a potential buyer?

Sales is about guiding, not just informing. Buyers today seek guidance and support more than just information. It's crucial for sales professionals to act as guides, understanding the unique journey of each buyer and offering tailored solutions.

This episode is an excerpt from one of my training sessions where I talk about effective empathy.

Tune in to the full episode to gain valuable insights on mastering the art of asking the right questions in sales.

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