[726] Sales Education and Authenticity, with Dr. Bonnie Guy

How has the role of salespeople and the nature of sales evolved with the advancement of technology and access to information for buyers?

In this episode of the Authentic Persuasion Show, I had the pleasure of speaking with Dr. Bonnie Guy from Appalachian State University about the importance of authenticity in sales.

With her wealth of knowledge and experience, Dr. Bonnie provided valuable insights that are essential for any sales professional striving to build authentic connections with their clients.

Tune in to hear what customers want from salespeople and the critical role authenticity plays in building trust and rapport in the sales process. You won't want to miss this!

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Bonnie's Bio
Dr. Bonnie Guy is the John W. Guffey, Jr. Professor of Marketing and Director of the Professional Selling Program at Appalachian State University in Boone, NC. She has experienced the sales discipline as a practitioner in entrepreneurial selling modes, before entering into academia over 30 years ago. Her mission is to teach that sales is a helping profession and that salespeople are professional value creators.


Bonnie's Links
https://www.linkedin.com/in/bonnie-guy-8897288/
https://marketing.appstate.edu/professional-selling