[732] Establishing Trust Without Overselling

What are some common mistakes salespeople make when transitioning between rapport and empathy in a sales conversation?

The transitions from rapport to empathy are crucial in moving prospects forward in the sales process. Many fail at this point, resulting in missed opportunities. Prioritize the potential client's needs over promoting yourself. Use the "two ears, one mouth" approach and only share relevant information if asked.

This episode is an excerpt from one of my training sessions where I talk about the formula of trust.

Tune in to the full episode to learn more about the art of building trust in sales and how to shift the focus from self-promotion to creating valuable and meaningful connections with potential clients.

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