One of the best ways to jumpstart referrals in the short term is handwritten cards. They’re just not done enough by the people. It takes less than five minutes to write a card. Go on Amazon and buy those magic cards. Don’t put your brand or logo on the card at all. Don’t put your business card in the card, you just sign your name. That’s it. And the minute you put your business card in there it becomes about you not them. Send these cards to 20 people on your contacts. There is an absolute guarantee that you will receive a referral. You will see how it becomes a game-changer for your business.
Remember that this will only work if you stay in touch at different touchpoints at different times. Send them handwritten cards, ping them on LinkedIn every now and then, send them voice messages and text messages every so often. Learn the trick of Top of Mind Awareness (TOMA) and play with it. That you will be in fact, be the top of mind when a client is ready, willing, and able to buy or refer because that is what referral is all about.
To know more about Matt Ward, his work and programs, visit his website and see him in action!:
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Matt is the founder of Breakthrough Champion.
In 2002 Matt started a website agency, inConcert Web Solutions, which he, in turn, sold in 2018, so that he could focus on helping businesses get more word of mouth referrals! His book “MORE…Word of Mouth Referrals, Lifelong Customers & Raving Fans”, released in September 2018 and was a #1 New Release!
Matt is a professional member of the National Speakers Association and a podcast host of the popular small business podcast Square Peg Round Hole! He’s a 40 Under 40 Recipient and Chamber Small Business Owner of the Year!
Website – http://www.mattwardspeaks.com/
LinkedIn – https://www.linkedin.com/in/mattwardspeaks/
Facebook – https://www.facebook.com/mattwardspeaks