[E263] Relationship Building, with Matt Ward (Part 4)

One of the best ways to jumpstart referrals in the short term is handwritten cards. They’re just not done enough by the people. It takes less than five minutes to write a card. Go on Amazon and buy those magic cards. Don’t put your brand or logo on the card at all. Don’t put your business card in the card, you just sign your name. That’s it. And the minute you put your business card in there it becomes about you not them. Send these cards to 20 people on your contacts. There is an absolute guarantee that you will receive a referral. You will see how it becomes a game-changer for your business.

Remember that this will only work if you stay in touch at different touchpoints at different times. Send them handwritten cards, ping them on LinkedIn every now and then, send them voice messages and text messages every so often. Learn the trick of Top of Mind Awareness (TOMA) and play with it. That you will be in fact, be the top of mind when a client is ready, willing, and able to buy or refer because that is what referral is all about.

To know more about Matt Ward, his work and programs, visit his website and see him in action!:
https://breakthrough-champion.com/

Be sure to also subscribe to his Podcast Show Fitness Business Foundations:
http://www.fitnessbusinessfoundations.com/

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