![[557] Assumptions Blind, Strategy Guides, and Primary Fears, with Professor Thom Coats from MTSU](https://episodes.castos.com/salesexperiencepodcast/images/1465977/Assumptions-Blind-Strategy-Guides-and-Primary-Fears.png)
Show Notes
How do you persuade people to make decisions that require trust?
What strategies can you use to persuade others more effectively?
In this episode, Professor Thom Coats from MTSU’s Center for Professional Selling and I talk about the persuasion piece and how it should correlate with authenticity.
Learn more about assumptions, sales strategies, the 4 primary fears, and a lot more.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
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Or go to Jason’s HUB – www.JasonCutter.com
Thom's Bio
Thom helps students prepare for their careers in the business world and also helps businesses connect with these students in a very competitive market. He leads the Center for Professional Selling at MTSU, teaching professional selling and sales management, and training students to hit the ground running in any sales organization.
Thom's Links
https://www.linkedin.com/in/thom-coats/
https://mtsu.edu/professional-selling/index.php
