[558] Choosing Sales, Training is Key, and Sales Tech, with Professor Thom Coats from MTSU

What are people looking for from salespeople in today's age? In what ways have sales changed throughout time?

Always keep in mind that the customer has already made the decision to buy before they ever speak to you, thus it is crucial that you are prepared to help them in making the right decision.

In this episode, Professor Thom Coats from MTSU’s Center for Professional Selling and I talk about the future of sales.

Learn more about authenticity, the importance of training in sales, leveraging technology, and a lot more.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

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Thom's Bio
Thom helps students prepare for their careers in the business world and also helps businesses connect with these students in a very competitive market. He leads the Center for Professional Selling at MTSU, teaching professional selling and sales management, and training students to hit the ground running in any sales organization.

Thom's Links
https://www.linkedin.com/in/thom-coats/
https://mtsu.edu/professional-selling/index.php