![[566] Moving from Feature Dumper to Needs Identifier, with Barry Erickson from UW](https://episodes.castos.com/salesexperiencepodcast/images/1474953/Moving-from-Feature-Dumper-to-Needs-Identifier-with-Barry-Erickson-from-UW.png)
Show Notes
Why is it important to understand your customers' needs? What impact can it bring to others and also the business side?
In this episode, Barry Erickson from the University of Washington and I talk about moving from a feature-presenting to a needs-identifying role in sales.
This is a fundamental skill for salespeople to obtain as this is the center of every successful business, and behind every successful business are successful salespeople.
Learn about this topic and more about breaking away from stereotypes, building relationships, and how sales have changed.
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Barry's Bio
Barry Erickson is 30+ year sales and sales management veteran for Goodrich Aerospace, PACCAR, and BE Aerospace. Erickson transitioned into the classroom in 2015 to offer his experience in teaching sales and sales management at the collegiate level, including the Directorship of the Award-winning UW Professional Sales Program at the University of Washington.
Barry's Links
https://foster.uw.edu/academics/certificates-and-minors/sales-certificate-program/
https://www.linkedin.com/in/barryerickson
