[567] Persuasion is a Process, with Barry Erickson from UW

What is the difference between manipulation and persuasion? How do you show your customers your positive intentions?

In this episode, Barry Erickson from the University of Washington and I talk about the process of persuasion.

To avoid being slick and manipulative, choosing the customers who you want to work with is key. You would rather take a step back and find a different one than bring a negative impact to sales.

Learn more about this topic and also more about how to deal with the fear of change and closing deals.

Become a Certified Authentic Persuader

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Visit CutterConsultingGroup.com for more tips and get help

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Barry's Bio
Barry Erickson is 30+ year sales and sales management veteran for Goodrich Aerospace, PACCAR, and BE Aerospace. Erickson transitioned into the classroom in 2015 to offer his experience in teaching sales and sales management at the collegiate level, including the Directorship of the Award-winning UW Professional Sales Program at the University of Washington.

Barry's Links
https://foster.uw.edu/academics/certificates-and-minors/sales-certificate-program/
https://www.linkedin.com/in/barryerickson