![[568] Functional Approach to the Future of Sales, with Barry Erickson from UW](https://episodes.castos.com/salesexperiencepodcast/images/1474958/Functional-Approach-to-the-Future-of-Sales-with-Barry-Erickson-from-UW.png)
Show Notes
What are people looking for this day and age from salespeople? How has sales changed over the past years?
In this episode, Barry Erickson from the University of Washington and I talk about the functional approach to the future of sales.
You want to make sure that you are aware of how the world of sales has shifted in these days. It's time to adapt to the information age and start to be more authentic in persuading people.
Learn more about this topic and make sure to listen if you haven't yet, to the previous episodes with Barry.
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Barry's Bio
Barry Erickson is 30+ year sales and sales management veteran for Goodrich Aerospace, PACCAR, and BE Aerospace. Erickson transitioned into the classroom in 2015 to offer his experience in teaching sales and sales management at the collegiate level, including the Directorship of the Award-winning UW Professional Sales Program at the University of Washington.
Barry's Links
https://foster.uw.edu/academics/certificates-and-minors/sales-certificate-program/
https://www.linkedin.com/in/barryerickson
