![[571] Getting Back to the Art of the Conversation, with Mark Michalisin from Virginia Tech](https://episodes.castos.com/salesexperiencepodcast/images/1478858/Getting-Back-to-the-Art-of-the-Conversation-with-Mark-Michalisin-from-Virginia-Tech.png)
Show Notes
What are some key elements of mastering the art of conversation? Why is this important for salespeople to practice?
If you are in sales, you have to engage in meaningful and enjoyable verbal exchanges with your customers. You also have to listen and communicate attentively and create a comfortable and engaging atmosphere.
In this episode, Mark Michalisin from Virginia Tech and I, talk about getting back to the art of the conversation. We also talked about his transition from sales to being a sales educator.
Learn more about this topic and especially from Mark's brilliant thoughts and experiences in sales.
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Mark's Bio
Mark comes to the Pamplin College of Business at Virginia Tech with over 25 years of professional, hands-on experience in the B2B sales world. Mark graduated from Union College in Schenectady, New York with both his BA and MBA and has held numerous sales leadership positions in marketing, sales management, and business development.
Mark's Links
https://www.linkedin.com/in/mark-michalisin-5b453930/
https://www.vt.edu/academics/majors/marketing.html
