![[572] Earning Trust and Getting The Answers To The Test, with Mark Michalisin from Virginia Tech](https://episodes.castos.com/salesexperiencepodcast/images/1478860/Getting-Back-to-the-Art-of-the-Conversation-with-Mark-Michalisin-from-Virginia-Tech.png)
Show Notes
How can you establish strong relationships in sales? What are some strategies that you can practice to earn trust?
Earning your customer's trust is crucial in sales as it forms the foundation for successful relationships with customers.
In this episode, Mark Michalisin from Virginia Tech and I, talk about earning trust and recognizing when customers are already giving you what they want.
Learn about this topic and more about persuasion, sales ethics, and the importance of listening.
Become a Certified Authentic Persuader
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Visit CutterConsultingGroup.com for more tips and get help
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Mark's Bio
Mark comes to the Pamplin College of Business at Virginia Tech with over 25 years of professional, hands-on experience in the B2B sales world. Mark graduated from Union College in Schenectady, New York with both his BA and MBA and has held numerous sales leadership positions in marketing, sales management, and business development.
Mark's Links
https://www.linkedin.com/in/mark-michalisin-5b453930/
https://www.vt.edu/academics/majors/marketing.html
