[583] People Will Always Want To Buy From People, with Greg Accardo from LSU

What can salespeople do to make the buying process less complicated? How can customers become repeat customers fairly and easily?

When customers have positive experiences, they are more likely to share those experiences with others. See to it that you establish long-lasting connections and build trust with your customers.

In this episode, Greg Accardo from Louisiana State University and I talk about elements that influence buying decisions.

Learn more about what buyers want these days, personality-based marketing, business intelligence tools, and a lot more!

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Greg's Bio
With over 25 years of sales & business experience, and the inaugural Director of the LSU Professional Sales Institute, bringing experience and expertise from the sales world to marketing majors.

• Outstanding Instructor Teaching Award, LSU College of Business, 2018
• 1st Place Role Play National Champion in the 2020 International Collegiate Sales Competition
• Consistent Top 20 finishes in all national-level collegiate sales competitions


Greg's Links
https://www.linkedin.com/in/greg-accardo/
https://www.lsu.edu/business/marketing/psi.php

Further Sales/Research reading recommendations by Greg:

• Variable Compensation and Salesperson Health: https://journals.sagepub.com/doi/abs/10.1177/0022242921993195?journalCode=jmxa

• Why Salespeople Avoid Big-Whale Sales Opportunities: https://journals.sagepub.com/doi/abs/10.1177/00222429211037336?journalCode=jmxa

• Sales Call Momentum:
https://journals.sagepub.com/doi/abs/10.1177/00222437221095097?journalCode=mrja

• Digital Selling:
https://link.springer.com/article/10.1007/s11747-021-00836-5

• XIQ Software:
https://xiqinc.com/