[591] Which Comes First - Value or Relationship, with Greg Zippi from BYU

In what ways do salespeople provide value to their customers? How can it lead to building a strong relationship with them?

Value and relationship building are interconnected in sales. By providing value, you establish trust and credibility, which sets the stage for building an enduring relationship with your customers.

In this episode, Greg Zippi from BYU Marriott and I talk about which comes first in sales – value or relationship.

Learn more about this topic and Greg's valuable insights about sales and authenticity.

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Greg's Bio
Greg Zippi spent 33 years selling early-stage commercial software as an individual contributor, sales manager, and sales executive for 9 different organizations including Oracle Corporation and Adobe Systems. Since retiring in 2019 he has been consulting and training others in research-based selling best practices through The Professional Selling Academy LLC, which he founded, and as an Adjunct Professor of Sales at Brigham Young University. This month he is releasing his long-awaited online masterclass workshop containing over 50 individual lessons covering How Top Sales Performers Do Everything Differently.

Greg's Links
TheProfessionalSellingAcademy.com
https://www.linkedin.com/in/gregzippi/