![[592] Your Sales Process Versus How Buyers Buy, with Greg Zippi from BYU](https://episodes.castos.com/salesexperiencepodcast/images/1496465/Your-Sales-Process-Versus-How-Buyers-Buy-with-Greg-Zippi-from-BYU.png)
Show Notes
What are some strategies in sales that resonate with how people buy? Why is it essential to adapt to their buying preferences?
People are more likely to buy from salespeople they trust. Focus on building trust by providing accurate information, being transparent, showcasing expertise, and delivering on promises
In this episode, Greg Zippi from BYU Marriott and I talk about your sales process versus how buyers buy.
Learn more about the role of persuasion in sales, the buying process, the motives of salespeople, and more!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
Greg's Bio
Greg Zippi spent 33 years selling early-stage commercial software as an individual contributor, sales manager, and sales executive for 9 different organizations including Oracle Corporation and Adobe Systems. Since retiring in 2019 he has been consulting and training others in research-based selling best practices through The Professional Selling Academy LLC, which he founded, and as an Adjunct Professor of Sales at Brigham Young University. This month he is releasing his long-awaited online masterclass workshop containing over 50 individual lessons covering How Top Sales Performers Do Everything Differently.
Greg's Links
TheProfessionalSellingAcademy.com
https://www.linkedin.com/in/gregzippi/
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
Greg's Bio
Greg Zippi spent 33 years selling early-stage commercial software as an individual contributor, sales manager, and sales executive for 9 different organizations including Oracle Corporation and Adobe Systems. Since retiring in 2019 he has been consulting and training others in research-based selling best practices through The Professional Selling Academy LLC, which he founded, and as an Adjunct Professor of Sales at Brigham Young University. This month he is releasing his long-awaited online masterclass workshop containing over 50 individual lessons covering How Top Sales Performers Do Everything Differently.
Greg's Links
TheProfessionalSellingAcademy.com
https://www.linkedin.com/in/gregzippi/
