![[606] The Role of Authenticity in Sales, from B2C to B2B, with Dr. Kevin Chase from Washington State University](https://episodes.castos.com/salesexperiencepodcast/images/1510661/The-Role-of-Authenticity-in-Sales-from-B2C-to-B2B-with-Dr.-Kevin-Chase-from-Washington-State-Univ.png)
Show Notes
What are some of the big keys to success in sales? Why is it important to be authentic?
Being authentic means being genuine, transparent, and honest in your interactions. When customers perceive you as authentic, they are more likely to trust your recommendations and make purchasing decisions.
In this episode, Dr. Kevin Chase from Washington State University and I, talk about the role of authenticity in sales, from B2C to B2B.
Learn more from our guest as he shares valuable gems for everyone in sales.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
Kevin's Bio
Kevin Chase is an Assistant Professor of Marketing and the Director of the Sales Program at Washington State University's Pullman Campus. Prior to getting a PhD with a focus on sales he worked in various roles in sales and marketing in the commercial insurance industry.
Kevin's Links
https://business.wsu.edu/research-faculty/centers/professional-sales/
https://www.linkedin.com/in/kevinchase16/
