![[607] Teaching The Process Not The Product, with Dr. Kevin Chase from Washington State University](https://episodes.castos.com/salesexperiencepodcast/images/1510664/Teaching-The-Process-Not-The-Product-with-Dr.-Kevin-Chase-from-Washington-State-University.png)
Show Notes
How can you help your sales team be more effective in persuading? How do you empower customers with knowledge and understanding?
By understanding and communicating the process, salespeople can help customers gain a deeper understanding of how the product or service works and the value it provides.
In this episode, Dr. Kevin Chase from Washington State University and I, talk about the principle of teaching the process, not the product.
Learn more about this topic to help build your team's success.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
Dennis' Bio
Dr. Dennis is a sales professor at the University of Florida where he teaches advanced sales and sales management. He is also a public speaker who delivers talks on having a successful mindset through topics such as failure, emotional intelligence, and locus of control.
Dennis' Links
https://dennisdipasquale.com/
https://www.linkedin.com/in/drdennisd/
