[632] Why You Keep Losing Sales To The Status Quo, with Deirdre Jones from University of Toledo

How can sales professionals balance the need to meet sales targets with the importance of genuinely caring for their customers?

The key is to prioritize caring for customers over solely meeting sales targets. Being authentic to your customers will ultimately lead to achieving your sales goals. Focus on understanding the needs and goals of customers and align your sales approach accordingly.

In this episode Deirdre Jones from the University of Toledo and I talk about reasons you keep losing sales to the status quo.

Discover more valuable insights on sales, including selling with care, the power of probing questions, managing customer expectations, and a lot more!

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Deirdre's Bio
Deirdre holds an MBA from the University of Toledo in Information Systems and a Bachelor of Business Administration also from the University of Toledo in Marketing with a Professional Sales emphasis. She has trained over 1,100+ students and 600+ working professionals on sales education. Deirdre conceived and runs the nation’s first and only national sales competition dedicated exclusively to the non-senior, the University of Toledo Invitational Sales Competition (UTISC). She designs and manages outreach initiatives and sales lab technology, raises funding, develops professional sales curricula, and publishes sales research.

Deirdre's Links
https://www.linkedin.com/in/deirdre-jones-464a843/
www.sales.utoledo.edu
Chally assessment:https://chally.com/solutions/predictive-sales-talent-assessment/