[633] Sales As The Cutting Edge Of How We Serve Customers, with Deirdre Jones from University of Toledo

How can sales professionals strike a balance between automation and personal interaction with buyers? What tasks do you think can be effectively automated, and which ones require human touch?

Buyers no longer need sellers for information; they want sellers for wisdom and guidance. Therefore, tasks that require empathy, active listening, relationship-building, and providing customized solutions still require a human touch.

In this episode, Deirdre Jones from the University of Toledo and I talk about sales being the cutting edge of how we serve customers.

Join me as I delve into this captivating conversation and discover what it takes to excel in sales in the midst of evolving buyer expectations.

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Deirdre's Bio
Deirdre holds an MBA from the University of Toledo in Information Systems and a Bachelor of Business Administration also from the University of Toledo in Marketing with a Professional Sales emphasis. She has trained over 1,100+ students and 600+ working professionals on sales education. Deirdre conceived and runs the nation’s first and only national sales competition dedicated exclusively to the non-senior, the University of Toledo Invitational Sales Competition (UTISC). She designs and manages outreach initiatives and sales lab technology, raises funding, develops professional sales curricula, and publishes sales research.

Deirdre's Links
https://www.linkedin.com/in/deirdre-jones-464a843/
www.sales.utoledo.edu