![[642] Starting With A Simple Sales Process, with Dr. Dimitri Kapelianis from University of New Mexico](https://episodes.castos.com/salesexperiencepodcast/images/1541880/Starting-With-A-Simple-Sales-Process-with-Dr.-Dimitri-Kapelianis-from-University-of-New-Mexico.png)
Show Notes
What are the potential drawbacks of using a one-size-fits-all sales process for every company and situation?
A standardized sales process may not adequately address individual differences, leading to a lack of personalization in interactions with potential clients. Personalization is crucial for building meaningful relationships and understanding specific customer pain points.
In this episode, Dr. Dimitri Kapelianis from the University of New Mexico and I talk about how to build a successful sales process, and the fundamental principles that every salesperson should master.
Learn more about this topic and make sure you apply it to your own sales career or organization in order to find success.
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Dimitri's Bio
Dimitri is the Director of the Center for Sales & Business Development at the University of New Mexico, where he is also a tenured Professor of Marketing. He teaches, researches, and consults on the topics of buyer behavior, professional selling, influence and persuasion, and business development.
Dimitri's Links
https://salescenter.mgt.unm.edu/
https://www.linkedin.com/in/dimitri-kapelianis/
