[666] What To Do When Normal Sales Tricks Don't Work, with Dr. Sterling Bone from Utah State University

What challenges do sales professionals face when their usual strategies don't yield results? What are the risks that come with persisting in outdated, ineffective sales techniques?

Customer preferences and behaviors can evolve over time. If sales professionals don't adapt to these changes, their strategies may become less effective. For example, a shift towards online shopping may require a stronger online presence and e-commerce strategy.

In this episode, Dr. Sterling Bone from Utah State University and I talk about the things to do when your normal sales tricks don't work anymore.

Learn more about sales gimmicks and tactics, sales strategies, selling to vs. selling for, and a lot more!

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Sterling's Bio
Sterling A. Bone is a Professor of Marketing and the Executive Director of Huntsman ProSales at the Jon M. Huntsman School of Business at Utah State University. From his background in residential and commercial real estate sales, Dr. Bone has authored multiple books and has developed sales training curriculum, industry certifications and partnerships that have helped prepare thousands of students to launch from his classes into careers in professional selling and sales leadership. The Huntsman ProSales program that he founded in 2015 is recognized as a top sales program nationally.

Sterling's Links
https://huntsman.usu.edu/directory/bone-sterling
https://www.linkedin.com/in/sterlingbone