[705] How to Persuade Fearful Customers

What is the main challenge of selling a product or service that customers have never bought before? In what ways can sales professionals effectively overcome the fear of change in customers?

Instead of taking objections personally, view them as a result of deep-rooted subconscious programming. Empathize with your customers and help them feel safe and successful in their decision-making process.

This episode is an excerpt from one of my training sessions where I talk about the question: "What are you afraid of?"

This is a must-listen for anyone in sales or looking to understand consumer behavior. Tune in to gain powerful insights and strategies you can apply immediately.
 

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