[E315] Visibility Architecture, with Benita Samuels

Are you postponing digital marketing? If you have been avoiding digital marketing, is it because you think you are not simply ready? Do you find yourself overwhelmed just figuring out the digital marketing angle? Your customers and potential customers are definitely already online. Right now. Today. There’s a good chance they might already be looking for a business like yours, but if they can’t find you easily, they will turn their heads and choose someone else.

Yes, digital marketing gives you the opportunity to increase your brand awareness, generate leads, stay top of mind, and boost sales. But more than those, social selling allows you to interact directly with customers, likewise give them the chance to interact directly with your brand. It allows you to be more intentional with creating relationships, having conversations, talking with those in your community so that you can ultimately move them off the social platform and have a one-to-one conversation with them, and provide them with a value that you are committed to deliver.

In this episode, Benita Samuels, a visibility expert, digital and social media specialist, talks about digital marketing, what it looks like now moving connections into a conversation, and empowering business owners with the skills to use digital marketing to find, engage, and convert connections into clients.

Learn how to eliminate the limiting belief that digital marketing is not for you and understand that establishing social media presence is not a short game. It is an investment. Regardless of the size of your business, you have to be present digitally to survive and stay relevant.

Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker

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