[621] Authenticity Through Style Flexing, with Dr Michele Welliver from Susquehanna University

Why is it important to be versatile as a sales professional? What does it mean to be authentic yet become flexible?

You don't have to change your personality to connect with buyers, but you have to change your communication style depending on their personality.

In this episode, Dr. Michele Welliver from Susquehanna University and I talk about authenticity through style flexing.

Learn more about authenticity, the importance of professionalism, adapting with your buyers, and a lot more!

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Michele's Bio
Michele Welliver is an Associate Professor of Communications at Susquehanna University, where she teaches courses in Advertising & Public Relations and Professional Selling. Dr. Welliver developed an interdisciplinary Professional Sales minor at Susquehanna and is the Sales Program Coordinator. She is also the Director of Susquehanna’s High School Sales Competition, which is going into its third year. She is highly involved in coaching and preparing her students for university-led sales competitions, networking events, and careers in marketing communications and sales. Dr. Welliver’s industry experience in professional selling includes over a decade in radio and television sales for broadcasting companies. Her research focus centers on pedagogical strategies and best practices in higher education, with an emphasis on professional selling.

Michele's Links
https://www.susqu.edu/
https://www.linkedin.com/in/michele-welliver/