[622] Best Way To Persuade Is To Understand Their Problem, with Dr Michele Welliver from Susquehanna University

What are the advantages of relationship selling compared to other sales approaches? What are the key elements that contribute to being a persuasive person?

In sales, you ultimately have to know your product, but remember that you also have to be a good listener. Learning this skill can help you create genuine relationships that last long.

In this episode, Dr. Michele Welliver from Susquehanna University and I talk about what she suggests is the best way to persuade people.

Learn more about persuasion, rapport building, understanding customers, and solving their problems.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

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Michele's Bio
Michele Welliver is an Associate Professor of Communications at Susquehanna University, where she teaches courses in Advertising & Public Relations and Professional Selling. Dr. Welliver developed an interdisciplinary Professional Sales minor at Susquehanna and is the Sales Program Coordinator. She is also the Director of Susquehanna’s High School Sales Competition, which is going into its third year. She is highly involved in coaching and preparing her students for university-led sales competitions, networking events, and careers in marketing communications and sales. Dr. Welliver’s industry experience in professional selling includes over a decade in radio and television sales for broadcasting companies. Her research focus centers on pedagogical strategies and best practices in higher education, with an emphasis on professional selling.

Michele's Links
https://www.susqu.edu/
https://www.linkedin.com/in/michele-welliver/