[623] What Buyers Want More Of, with Dr Michele Welliver from Susquehanna University

What do you think buyers are wanting more of in this day and age from salespeople?

Buyers are now increasingly looking for more than just a traditional sales pitch from salespeople. They want you to connect and become their guide as they seek to solve their problems.

In this episode, Dr. Michele Welliver from Susquehanna University and I talk about what buyers these days want more of.

Learn about this topic and a lot more about the future of sales as Dr. Michele shares her brilliant ideas in this last part of our conversation.

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Michele's Bio
Michele Welliver is an Associate Professor of Communications at Susquehanna University, where she teaches courses in Advertising & Public Relations and Professional Selling. Dr. Welliver developed an interdisciplinary Professional Sales minor at Susquehanna and is the Sales Program Coordinator. She is also the Director of Susquehanna’s High School Sales Competition, which is going into its third year. She is highly involved in coaching and preparing her students for university-led sales competitions, networking events, and careers in marketing communications and sales. Dr. Welliver’s industry experience in professional selling includes over a decade in radio and television sales for broadcasting companies. Her research focus centers on pedagogical strategies and best practices in higher education, with an emphasis on professional selling.

Michele's Links
https://www.susqu.edu/
https://www.linkedin.com/in/michele-welliver/