![[628] Buyers Need You To Sell Different, with Beth Renninger from University of South Carolina](https://episodes.castos.com/salesexperiencepodcast/images/1534591/Buyers-Need-You-To-Sell-Different-with-Beth-Renniger-from-University-of-South-Carolina.png)
Show Notes
How can a personalized sales approach strengthen customer relationships and lead to success? What are some other formulas for success in sales?
Customers have specific needs, challenges, and interests. They seek salespeople who are able to understand them and provide personalized solutions.
In this episode, Beth Renninger from the University of South Carolina and I discuss what buyers want from salespeople nowadays.
Learn more about the importance of customization and personalization, the future of sales, sales leadership, and the impact of technology and the Internet in sales.
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Beth's Bio
Beth is an experienced professional who has demonstrated a remarkable ability to drive results, build innovative programs, and lead teams to success in both corporate enterprises and higher education.
Beth's passion for learning has led her to develop programs to enhance the educational experience for college students by leveraging innovative approaches and technology. Through these experiences, students learn, engage and prepare for workplace realities and opportunities.
Beth's Links
https://sc.edu/study/colleges_schools/moore/research_and_centers/centers/center_for_sales_success/index.php
https://www.linkedin.com/in/bethrenninger/
