![[657] Focus On This One Thing If You Want To Be Successful In Sales, with Brian Collins from Virginia Tech](https://episodes.castos.com/salesexperiencepodcast/images/1557670/Focus-On-This-One-Thing-If-You-Want-To-Be-Successful-In-Sales-with-Brian-Collins-from-Virginia-Tec.png)
Show Notes
Why is it important to understand different communication styles and adapt to them? How do you transition from mirroring a client's style to guiding them toward a decision?
While mirroring and establishing rapport is valuable, it's crucial to transition from the initial conversation to addressing the buyer's specific problems and goals efficiently.
In this episode, Brian Collins from Virginia Tech and I talk about focusing on one thing and becoming successful In Sales.
Join me as we delve into the importance of adapting one's communication style to match the preferences and needs of different buyers.
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Brian's Bio
Brian K. Collins is a Professor of Practice – Sales at Virginia Tech where he is the Sales Center Director, the Sales Competition Team Director, and serves as the PSE sales fraternity advisor. Before joining VT, Brian spent over 20 years in the financial services industry (primarily in banking, M&A, and sales). Brian received his B.S. in Finance/Minor in English and MBA in Finance from Virginia Tech and has been teaching full-time since 2015.
Brian's Links
https://marketing.pamplin.vt.edu/current-students/professional-sales.html
https://www.linkedin.com/in/briancollinssales/
