![[662] The Foundation Of Building Trust, with Dr. Stefanie Boyer from Bryant University](https://episodes.castos.com/salesexperiencepodcast/images/1560251/The-Foundation-Of-Building-Trust-with-Dr.-Stefanie-Boyer-from-Bryant-University.png)
Show Notes
How is trust such a crucial element for salespeople to focus on? In what ways salespeople unintentionally diminish trust in their interactions with potential buyers?
In sales, trust can be undermined when salespeople appear incompetent or fail to focus on helping the buyer's needs rather than pushing a pitch. The key to successful sales lies in genuine conversations rather than delivering rehearsed presentations.
In this episode, Dr. Stefanie Boyer from Bryant University and I talk about the foundation of building trust.
Learn more about competence, creating genuine conversations, building trust, and transforming your sales process.
Become a Certified Authentic Persuader
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Stef's Bio
Stefanie is an author, TEDxer, AMA Sales Professor of the Year, recognized as a sales innovation expert, and named Forbes Next 1,000. Dr. Boyer runs the sales program at Bryant University and is cofounder of RNMKRS, a technology company using AI, game mechanics and the science behind learning to revolutionize sales training.
Stef's Links
rnmkrs.com
https://www.linkedin.com/in/drstefanieboyer/
