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Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly...more

Latest Episodes

[626] Being Honerable In Sales, with Beth Renninger from University of South Carolina

Episode 626

August 08, 2023

[626] Being Honerable In Sales, with Beth Renninger from University of South Carolina

Is there a difference between being persuasive and being manipulative in sales? How can salespeople strike a balance between the two? As a sales...

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00:28:13

[625] Stop Negotiating

Episode 625

August 07, 2023

[625] Stop Negotiating

Why do you think would I ask you to stop negotiating? What could this possibly mean? In this solo episode, I talk about why...

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00:10:28

[624] Summary of Dr. Michele Welliver Sales Gems

Episode 624

August 04, 2023

[624] Summary of Dr. Michele Welliver Sales Gems

How do you tailor your persuasive strategies to different types of customers? Why is it important to learn to listen to understand? In this...

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00:15:10

[623] What Buyers Want More Of, with Dr Michele Welliver from Susquehanna University

Episode 623

August 03, 2023

[623] What Buyers Want More Of, with Dr Michele Welliver from Susquehanna University

What do you think buyers are wanting more of in this day and age from salespeople? Buyers are now increasingly looking for more than...

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00:26:29

[622] Best Way To Persuade Is To Understand Their Problem, with Dr Michele Welliver from Susquehanna University

Episode 622

August 02, 2023

[622] Best Way To Persuade Is To Understand Their Problem, with Dr Michele Welliver from Susquehanna University

What are the advantages of relationship selling compared to other sales approaches? What are the key elements that contribute to being a persuasive person?...

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00:26:05

[621] Authenticity Through Style Flexing, with Dr Michele Welliver from Susquehanna University

Episode 621

August 01, 2023

[621] Authenticity Through Style Flexing, with Dr Michele Welliver from Susquehanna University

Why is it important to be versatile as a sales professional? What does it mean to be authentic yet become flexible? You don't have...

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00:27:51