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Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly...more

Latest Episodes

[721] The Importance of Saying No

Episode 721

February 05, 2024

[721] The Importance of Saying No

How does empathy play a crucial role in successful sales interactions? How can sales professionals benefit from understanding and embracing the power of saying...

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00:06:03

[720] Care, Action, and Authentic Persuasion

Episode 720

February 02, 2024

[720] Care, Action, and Authentic Persuasion

Do you believe that caring about prospective customers can lead to more successful sales outcomes? Have you experienced this in your own sales efforts...

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00:07:08

[719] Building Relationships Beyond Transactions

Episode 719

January 31, 2024

[719] Building Relationships Beyond Transactions

What is the impact of asking questions and actively listening, instead of talking, in the sales process? How does this approach contribute to building...

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00:06:33

[718] How to Truly Connect with Customers

Episode 718

January 29, 2024

[718] How to Truly Connect with Customers

What examples of empathy and active listening have you experienced personally or professionally? How did it impact your perception of the person you were...

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00:06:33

[717] Applying the Doctor's Diagnostic Process to Sales

Episode 717

January 26, 2024

[717] Applying the Doctor's Diagnostic Process to Sales

What similarities can be drawn between a sales process and a doctor's diagnostic process? How does a doctor's approach to building rapport and gathering...

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00:07:24

[716] Effective Questioning in Sales

Episode 716

January 24, 2024

[716] Effective Questioning in Sales

What are some of the traditional sales approaches? How does spending more time in the question-asking phase improve your sales conversations? The misconception many...

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00:06:04