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Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly...more

Latest Episodes

[709] The Importance of Transitions in Sales Conversations

Episode 709

January 08, 2024

[709] The Importance of Transitions in Sales Conversations

How can medical professionals' interaction with patients be likened to the sales process? Why is it important for sales professionals to maintain a balanced...

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00:07:10

[708] Moving from Rapport to Empathy

Episode 708

January 05, 2024

[708] Moving from Rapport to Empathy

In what ways does having scripted transitions benefit sales professionals? How can they effectively incorporate them into their sales conversations?While building rapport is essential,...

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00:07:18

[707] The Key to Effective Conversations

Episode 707

January 03, 2024

[707] The Key to Effective Conversations

Have you ever experienced or witnessed sales rapport building that felt inauthentic or fake? How did it impact the overall conversation and your perception...

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00:05:51

[706] The First Step in Authentic Persuasion

Episode 706

January 02, 2024

[706] The First Step in Authentic Persuasion

What does it mean to treat every sales conversation as a complete transaction? How important is building rapport in a sales process? Treat each...

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00:06:27

[705] How to Persuade Fearful Customers

Episode 705

December 30, 2023

[705] How to Persuade Fearful Customers

What is the main challenge of selling a product or service that customers have never bought before? In what ways can sales professionals effectively...

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00:06:10

[704] How Fear of Embarrassment Affects Sales

Episode 704

December 27, 2023

[704] How Fear of Embarrassment Affects Sales

How do emotional triggers such as fear of embarrassment and the need for acceptance impact the sales process and customer behavior?The desire to conform...

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00:05:05