Latest Episodes
![[349] Why Promoting Your Top Sales Reps Doesn’t Work](https://episodes.castos.com/salesexperiencepodcast/images/295670/Season-4-Authentic-Persuasion-Show-4-1.png)
Episode 349
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December 10, 2020
[349] Why Promoting Your Top Sales Reps Doesn’t Work
Have you ever thought of promoting your top salesperson into a lead role? Thinking that a top salesperson, as a leader, equates to a...
00:11:29
![[348] Martech and Sales Success, with Benjamin Shapiro](https://episodes.castos.com/salesexperiencepodcast/images/294793/Benjamin-Shapiro-Cover-Image.png)
Episode 348
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December 09, 2020
[348] Martech and Sales Success, with Benjamin Shapiro
Why is there a fine line between marketing and sales? How will you interpret the data gathered to create a lead indicator? Does your...
00:37:07
![[347] Tips and Tactics Don't Work](https://episodes.castos.com/salesexperiencepodcast/images/294597/Season-4-Authentic-Persuasion-Show-3.png)
Episode 347
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December 08, 2020
[347] Tips and Tactics Don't Work
When it comes to sales, it is vital that we ask ourselves this question: "Am I selling TO somebody? Or am I selling FOR,...
00:09:45
![[346] Sales Success via ABM, with Kristina Jaramillo](https://episodes.castos.com/salesexperiencepodcast/images/292898/Season-4-Authentic-Persuasion-Show-3-1.png)
Episode 346
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December 07, 2020
[346] Sales Success via ABM, with Kristina Jaramillo
Do you want your withered sales to see the light once again? Are you approaching your customers in the correct way? Do you have...
00:44:21
![[345] APS Live with John Welch (Replay)](https://episodes.castos.com/salesexperiencepodcast/images/292865/Season-4-Authentic-Persuasion-Show-2.png)
Episode 345
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December 04, 2020
[345] APS Live with John Welch (Replay)
How can you create an audience that begs you for help? How do you attract them to you? People buy from you because they...
00:59:54
![[E344] What To Do If You Are A Toxic Salesperson](https://episodes.castos.com/salesexperiencepodcast/images/290853/Season-4-Authentic-Persuasion-Show-1-1.png)
Episode 344
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December 03, 2020
[E344] What To Do If You Are A Toxic Salesperson
What if you are a toxic salesperson? In episode 342, I addressed this topic for the leaders listening. Now, I want to help you...
00:15:23