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Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly...more

Latest Episodes

[608] Automation, Augmentation, and the Future Of Sales, with Dr. Kevin Chase from Washington State University

Episode 608

July 13, 2023

[608] Automation, Augmentation, and the Future Of Sales, with Dr. Kevin Chase from Washington State University

What parts of the sales process are best suited for augmentation? What parts can be automated by AI? Augmentation is the use of technology...

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00:26:27

[607] Teaching The Process Not The Product, with Dr. Kevin Chase from Washington State University

Episode 607

July 12, 2023

[607] Teaching The Process Not The Product, with Dr. Kevin Chase from Washington State University

How can you help your sales team be more effective in persuading? How do you empower customers with knowledge and understanding? By understanding and...

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00:26:20

[606] The Role of Authenticity in Sales, from B2C to B2B, with Dr. Kevin Chase from Washington State University

Episode 606

July 11, 2023

[606] The Role of Authenticity in Sales, from B2C to B2B, with Dr. Kevin Chase from Washington State University

What are some of the big keys to success in sales? Why is it important to be authentic? Being authentic means being genuine, transparent,...

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00:32:25

[605] How To Get Rid Of Silos

Episode 605

July 10, 2023

[605] How To Get Rid Of Silos

How do you get rid of silos in your organization? What are some of the negative effects of this? Silos can create barriers and...

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00:11:42

[604] Summary of Dr. Dennis DiPasquale Sales Gems

Episode 604

July 07, 2023

[604] Summary of Dr. Dennis DiPasquale Sales Gems

Why is it important to create relationships that last long with your customers? How do you show that you genuinely care for them? In...

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00:17:25

[603] How To Not Get Replaced By Technology, with Dr. Dennis DiPasquale from the University of Florida

Episode 603

July 06, 2023

[603] How To Not Get Replaced By Technology, with Dr. Dennis DiPasquale from the University of Florida

How do you adapt to stay relevant and not get replaced by technology? Why is it important to leverage technology but still focus on...

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00:28:22