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Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly...more

Latest Episodes

[632] Why You Keep Losing Sales To The Status Quo, with Deirdre Jones from University of Toledo

Episode 632

August 16, 2023

[632] Why You Keep Losing Sales To The Status Quo, with Deirdre Jones from University of Toledo

How can sales professionals balance the need to meet sales targets with the importance of genuinely caring for their customers? The key is to...

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00:30:31

[631] Getting Comfortable With Being Uncomfortable, with Deirdre Jones from University of Toledo

Episode 631

August 15, 2023

[631] Getting Comfortable With Being Uncomfortable, with Deirdre Jones from University of Toledo

How can being good at talking and persuading people not necessarily make sales easy? How does this relate to the concept of authentic persuasion?...

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00:30:42

[630] Mirror, Mirror

Episode 630

August 14, 2023

[630] Mirror, Mirror

What are your thoughts on mirroring as a communication strategy? Do you believe it is effective or ineffective in sales conversations? In this solo...

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00:10:46

[629] Summary of Beth Renninger Sales Gems

Episode 629

August 11, 2023

[629] Summary of Beth Renninger Sales Gems

In what ways does understanding your 'why' in sales can lead you to greater success? How does a sales approach centered around helping people...

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00:17:44

[628] Buyers Need You To Sell Different, with Beth Renninger from University of South Carolina

Episode 628

August 10, 2023

[628] Buyers Need You To Sell Different, with Beth Renninger from University of South Carolina

How can a personalized sales approach strengthen customer relationships and lead to success? What are some other formulas for success in sales? Customers have...

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00:30:14

[627] Stop Focusing On Being A Product Expert, with Beth Renninger from University of South Carolina

Episode 627

August 09, 2023

[627] Stop Focusing On Being A Product Expert, with Beth Renninger from University of South Carolina

What potential downsides can result from salespeople putting too much emphasis on learning about the product rather than the human side of sales? If...

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00:33:48