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Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly...more

Latest Episodes

[620] Order Takers Don't Know Why

Episode 620

July 31, 2023

[620] Order Takers Don't Know Why

Why is it important to follow a well-defined sales process? What impact does this bring to the success of your organization? A structured sales...

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00:12:06

[619] Summary of Dr. John Hansen Sales Gems

Episode 619

July 28, 2023

[619] Summary of Dr. John Hansen Sales Gems

How does the mental well-being of salespeople influence their interactions with clients and prospects? Mental well-being plays a crucial role in shaping their overall...

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00:18:20

[618] Mental Well Being in Sales and Breaking Down Silos, with Dr. John Hansen from the University of Alabama, Birmingham

Episode 618

July 27, 2023

[618] Mental Well Being in Sales and Breaking Down Silos, with Dr. John Hansen from the University of Alabama, Birmingham

What are some common challenges faced by sales teams due to siloed departments? How does it affect the organization's success? Silos can lead to...

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00:32:19

[617] Shifting from Product to Process Focused Sales, with Dr. John Hansen from the University of Alabama, Birmingham

Episode 617

July 26, 2023

[617] Shifting from Product to Process Focused Sales, with Dr. John Hansen from the University of Alabama, Birmingham

What is process-focused sales, and how does it differ from traditional sales approaches? How can a well-defined sales process help sales professionals better? A...

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00:22:21

[616] Selling Should Be Whatever Your Buyer Wants It To Be, with Dr. John Hansen from the University of Alabama, Birmingham

Episode 616

July 25, 2023

[616] Selling Should Be Whatever Your Buyer Wants It To Be, with Dr. John Hansen from the University of Alabama, Birmingham

What are some common challenges faced by salespeople when trying to adapt their selling strategies? How can understanding your prospects help in tailoring your...

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00:27:51

[615] Lessons About Sales From Getting My Oil Changed

Episode 615

July 24, 2023

[615] Lessons About Sales From Getting My Oil Changed

What experiences do you have when getting your car's engine oil changed? What if I told you there is a sales lesson from that?...

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00:13:40