Latest Episodes
![[E250] Sell Holes, Not Drills](https://episodes.castos.com/salesexperiencepodcast/images/TSEP-E250-Cover.png)
Episode 250
•
July 24, 2020
[E250] Sell Holes, Not Drills
You are selling the wrong thing. Your prospects don’t care about the features of what you are selling. They might not even care about...
00:11:07
![[E249] Directing Revenue, with Maya Connet (Part 4)](https://episodes.castos.com/salesexperiencepodcast/images/TSEP-Maya-Connet-Cover.png)
Episode 249
•
July 23, 2020
[E249] Directing Revenue, with Maya Connet (Part 4)
How do you get more diversity in your sales team? Maya has been in the Silicon Valley, in predominately male occupied sales teams. She...
00:14:19
Episode 248
•
July 22, 2020
[E248] Directing Revenue, with Maya Connet (Part 3)
The key to building bridges between sales and marketing is transparency. One trick is to automate as much of the data tracking as possible....
00:11:42
Episode 247
•
July 21, 2020
[E247] Directing Revenue, with Maya Connet (Part 2)
Are you including your customer’s CFO in buying process? Most B2B sellers are afraid of what Finance might say, so they hope the deal...
00:13:17
Episode 246
•
July 20, 2020
[E246] Directing Revenue, with Maya Connet (Part 1)
The new school of B2B sales is about relationships. It is about being intentional with your prospective buyer, treating them like a human, and...
00:15:28
![[E245] Book Review: No Ego](https://episodes.castos.com/salesexperiencepodcast/images/TSEP-No-Ego-Cover.png)
Episode 245
•
July 17, 2020
[E245] Book Review: No Ego
We all have an Ego. Not just salespeople (although theirs is usually pretty big). The problem, as you may have guessed, is that an...
00:06:45