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Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly...more

Latest Episodes

[673] Recap: Sales Success Trait: Openness

Episode 673

October 16, 2023

[673] Recap: Sales Success Trait: Openness

How do you balance having the confidence necessary for success in sales, yet remaining open to learning and feedback? This balance between a strong...

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00:05:55

[672] Recap: Are You An Order Taker?

Episode 672

October 13, 2023

[672] Recap: Are You An Order Taker?

Have you ever worked in a sales role or interacted with salespeople? What was your experience like? Sales involve understanding customers' needs and guiding...

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00:04:10

[728] Transitioning Sales Into A True Profession, with Dr. Bonnie Guy

Episode 728

October 12, 2023

[728] Transitioning Sales Into A True Profession, with Dr. Bonnie Guy

What are some key strategies to identify and adapt to prospects' preferred modes of communication? How can salespeople balance the use of various communication...

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00:29:48

[671] Recap: Are Sales Superstars Born or Made?

Episode 671

October 11, 2023

[671] Recap: Are Sales Superstars Born or Made?

Do you believe that anyone can become a successful salesperson with the right training regardless of their initial personality traits? Sales success isn't solely...

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00:08:11

[727] Building Trust and Delivering Value, with Dr. Bonnie Guy

Episode 727

October 11, 2023

[727] Building Trust and Delivering Value, with Dr. Bonnie Guy

How do you define selling, and how does your definition resonate with the concept of sales as a helping profession? How do you emphasize...

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00:25:52

[726] Sales Education and Authenticity, with Dr. Bonnie Guy

Episode 726

October 10, 2023

[726] Sales Education and Authenticity, with Dr. Bonnie Guy

How has the role of salespeople and the nature of sales evolved with the advancement of technology and access to information for buyers? In...

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00:29:11