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Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly...more

Latest Episodes

[616] Selling Should Be Whatever Your Buyer Wants It To Be, with Dr. John Hansen from the University of Alabama, Birmingham

Episode 616

July 25, 2023

[616] Selling Should Be Whatever Your Buyer Wants It To Be, with Dr. John Hansen from the University of Alabama, Birmingham

What are some common challenges faced by salespeople when trying to adapt their selling strategies? How can understanding your prospects help in tailoring your...

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00:27:51

[615] Lessons About Sales From Getting My Oil Changed

Episode 615

July 24, 2023

[615] Lessons About Sales From Getting My Oil Changed

What experiences do you have when getting your car's engine oil changed? What if I told you there is a sales lesson from that?...

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00:13:40

[614] Summary of Dr. Riley Dugan Sales Gems

Episode 614

July 21, 2023

[614] Summary of Dr. Riley Dugan Sales Gems

Are you aware of what your customers want more and less of from you? How do you provide value to them? In this episode,...

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00:16:02

[613] Why Interpersonal Skills Matter, with Dr. Riley Dugan from the University of Dayton

Episode 613

July 20, 2023

[613] Why Interpersonal Skills Matter, with Dr. Riley Dugan from the University of Dayton

Why do interpersonal skills matter? How do you obtain and develop them? Strong interpersonal skills can lead to personal fulfillment and career success. These...

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00:26:49

[612] Having a Plan and the Ability to Scrap it, with Dr. Riley Dugan from the University of Dayton

Episode 612

July 19, 2023

[612] Having a Plan and the Ability to Scrap it, with Dr. Riley Dugan from the University of Dayton

Why is it important to have a sales process? How can your team succeed with it? Learning to follow a sales process will help...

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00:26:32

[611] The Key is Being Yourself, with Dr. Riley Dugan from the University of Dayton

Episode 611

July 18, 2023

[611] The Key is Being Yourself, with Dr. Riley Dugan from the University of Dayton

How do you create and keep good relationships with your customers? Why is it important to be yourself? By being yourself, you build a...

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00:29:11