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Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly...more

Latest Episodes

[622] Best Way To Persuade Is To Understand Their Problem, with Dr Michele Welliver from Susquehanna University

Episode 622

August 02, 2023

[622] Best Way To Persuade Is To Understand Their Problem, with Dr Michele Welliver from Susquehanna University

What are the advantages of relationship selling compared to other sales approaches? What are the key elements that contribute to being a persuasive person?...

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00:26:05

[621] Authenticity Through Style Flexing, with Dr Michele Welliver from Susquehanna University

Episode 621

August 01, 2023

[621] Authenticity Through Style Flexing, with Dr Michele Welliver from Susquehanna University

Why is it important to be versatile as a sales professional? What does it mean to be authentic yet become flexible? You don't have...

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00:27:51

[620] Order Takers Don't Know Why

Episode 620

July 31, 2023

[620] Order Takers Don't Know Why

Why is it important to follow a well-defined sales process? What impact does this bring to the success of your organization? A structured sales...

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00:12:06

[619] Summary of Dr. John Hansen Sales Gems

Episode 619

July 28, 2023

[619] Summary of Dr. John Hansen Sales Gems

How does the mental well-being of salespeople influence their interactions with clients and prospects? Mental well-being plays a crucial role in shaping their overall...

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00:18:20

[618] Mental Well Being in Sales and Breaking Down Silos, with Dr. John Hansen from the University of Alabama, Birmingham

Episode 618

July 27, 2023

[618] Mental Well Being in Sales and Breaking Down Silos, with Dr. John Hansen from the University of Alabama, Birmingham

What are some common challenges faced by sales teams due to siloed departments? How does it affect the organization's success? Silos can lead to...

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00:32:19

[617] Shifting from Product to Process Focused Sales, with Dr. John Hansen from the University of Alabama, Birmingham

Episode 617

July 26, 2023

[617] Shifting from Product to Process Focused Sales, with Dr. John Hansen from the University of Alabama, Birmingham

What is process-focused sales, and how does it differ from traditional sales approaches? How can a well-defined sales process help sales professionals better? A...

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00:22:21